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Facebook to Require Advertiser Transparency with Custom Audience Targeting
With Facebook at the center of the data privacy discussion, the company is starting to release new advertising requirements to offer more transparency to users of the platform. Recently, the company...
View ArticleHalfway Through 2018, Here’s What Local Marketers Are Talking About
Only halfway through 2018 and the local and location-based marketing space looks much different than it did six months ago. From various high-profile deals and acquisitions, to major headlines from...
View Article#PlaceConf: Marketers Ignoring Real World Behavior Are ‘Seeing with One Eye’
In the opening remarks at the 2018 Place Conference in New York City, LSA’s Greg Sterling kicked off the event discussing the powerful role of location in understanding people. He argued that where...
View Article#PlaceConf: The Countdown to CCPA 2020 Means You Need to Do Something Now
Yesterday at the LSA’s Place Conference in New York City, Neil Sweeney, Founder and CEO of Killi, shared his perspective on the data revolution that is coming. As Neil puts it, the ‘Privacy Genie’ is...
View ArticleFacebook Announces Smart Display (Portal), Will Consumers Buy It?
Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, called Portal. A full-fledged Amazon Alexa device, it doesn’t “lead” with Alexa. It seeks to...
View ArticleTrust Was a Big Theme in 2018, It Will Be Again in 2019
Trust in political institutions, corporations, internet platforms and digital media is in serious decline. That’s one of the big digital themes of 2018 that will continue in 2019 and beyond. Every...
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LSA19 Privacy Sessions: What You Need to Know — and Do (Now)
Today, January 28, is officially “Data Privacy Day,” which began in 2007 in Europe and in 2008 in the US. Privacy is a topic that many people find confusing or boring. But it’s probably the most...
View ArticleThe Website User Experience: What Matters Most?
Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function. A new study of 1,013 US consumers from Blue Fountain...
View ArticleSurvey Asks How Much Is Your (Location) Data Worth?
A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information. Sixty-three percent (63%) of...
View ArticleLocation & Data Privacy @LSA19
Privacy is the biggest issue marketers don’t want to face – but must. On January 1, 2020 the California Consumer Privacy Act will take effect, which will impact privacy and data rules for almost...
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